Online dating market stats

Get instant notifications from Economic Times Allow Not now You can switch off notifications anytime using browser settings. NIFTY 50 10, 3. Drag according to your convenience. Dating apps may not be a top 10 city trend in India. According to the latest census, in , 85 million urban Indians were considered single, potentially looking for partners.

November 2017: Online dating

The number represented a market waiting to be acquired, hooked on and then monetised. It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder , and well established companies in OkCupid or even Match. India, though never a priority market, was just about getting started. A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online.

Dating Services

Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm. And then, the likes of Aisle, TrulyMadly and iCrushiFlush took the plunge into the million market with contrasting business models. Five years down the line, there is some evidence these companies might be earning money. Statista also says sectoral revenue is expected to show a compounded annual growth rate of Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up.

However, there are some who do not mind shelling out a few hundred to at least try and find their best match. Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs crore. That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years.


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The success of these apps will come from the number of authentic female profiles on the apps and how much time users spend on these apps. But things are changing for the better.

Industry Analysis, Trends, Statistics, and Forecasts

Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities. It is about getting you to spend time on the platform. This business also works on successful failures.

So, imagine Raj speaks to Simran virtually but never meets her. He tries a few times but then moves on to another platform to meet a different woman.

Financial Statements and Financial Ratios

Companies lose revenue since repeat orders make money. This time, they know that there is a chance of success. They stay on the app, keep subscribing, keep swimming and thus, keep buying new and expensive packs. We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months. Until, of course, things go offline or most often to platforms like WhatsApp or Instagram. Single, needless to say, is preferred.

Industry Analysis, Trends, Statistics, and Forecasts

For users, typical use cases are a mix of long-term, casual and platonic relationships, flings or even friendship beyond dating. Another subscription tier, TinderGold, lets users see who liked them, besides TinderPlus features. The monetisation puzzle goes all the way from subscription to micro-transactions. For dating companies, social ecommerce is fast becoming integral to their long-term strategy, a key learning from the famed Chinese app design playbook, which reads somewhat like this: According to the research, word of mouth is the most likely means by which a new dating app will catch on.

It attributes this drop to a fall in promotional spend by some of the bigger sites, who are now less focused on growing brand awareness and more concerned with expanding their services. Although rising numbers of people are signing up for dating sites, there remain concerns about the negative aspects of online services. Dating app Tinder said this week that it will explore the use of native advertising but would it be a success given that dating is so personal? Get your role in front of over , marketing professionals when you advertise with Marketing Week.

November Online dating — Relationships Australia

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